An Evaluation of GSM Sector Parameters in Kurdistan Region of Iraq

Anwar, Muhammed and Shamal, Tan and Azad, Bawar and Sarkawt, Shram (2018) An Evaluation of GSM Sector Parameters in Kurdistan Region of Iraq. International Journal of Social Sciences & Educational Studies, 4 (5). pp. 107-118. ISSN 24091294

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Abstract

This study aimed to analyse the effect of service quality and price to corporate, customer satisfaction and customer loyalty of mobile telecommunications services in the city of Sulaymaniyah. The aim of this study is to determine and analyse the perception of the people about the GSM operators. Research conducted on peoples living in the city by setting a sample of 515 respondents. Data were analysed using covariance and correlation analysis and also regression analysis. The results show us that the loyalty of a customer to a GSM operator significantly depends on the trust, corporate image, and satisfaction of the customers.

Item Type: Article
Uncontrolled Keywords: GSM, Telecommunication, Customer Loyalty, Corporate Image, Service Quality, Trust, Satisfaction
Subjects: H Social Sciences > HE Transportation and Communications
Q Science > QA Mathematics
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Q Science > QA Mathematics > QA76 Computer software
Divisions: International Journal of Social Sciences & Educational Studies > VOL 4, NO 5 (2018)
Depositing User: ePrints deposit
Date Deposited: 07 Oct 2020 21:16
Last Modified: 23 Feb 2021 07:17
URI: http://eprints.tiu.edu.iq/id/eprint/205

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