Demir, Ahmet and Budur, Taylan (2019) Fuzzy AHP and VIKOR to Select Best Location for Bank Investment: Case Study in Kurdistan Region of Iraq. Effective Investments on Capital Markets. pp. 485-510.
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Abstract
Location selection is one of the most important decisions of the operations manager. One of the effectiveness criteria of the organizations is the correct location. And the appropriate location for the banking sector means better network to the customers and a competitive advantage in the market. The present paper investigates the best location as using the fuzzy AHP and VIKOR analysis in the Kurdistan Region of Iraq. The research revealed that “security in the region” and “willingness to work with the bank” have been the most important criterions in location strategy. These results show contrast with the developed countries.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Fuzzy AHP · Location strategy · VIKOR · MCDMA · Bank location strategy |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce > HF5601 Accounting H Social Sciences > HG Finance |
| Depositing User: | ePrints deposit |
| Date Deposited: | 17 Dec 2020 13:24 |
| Last Modified: | 24 Feb 2021 11:27 |
| URI: | http://eprints.tiu.edu.iq/id/eprint/276 |
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