Measuring the Impact of the COVID-19 Pandemic on Customers' Changing Buying Behaviors

Sahin, Osman (2021) Measuring the Impact of the COVID-19 Pandemic on Customers' Changing Buying Behaviors. International Journal of Aquatic Science, 12 (3). pp. 669-677. ISSN 20088019

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Abstract

This research aims to measure the Impact of the COVID-19 Pandemic on customers' changing purchasing behaviors in the City of Erbil in Iraq. In particular, it was tried to understand the changes in customers' internet usage and online shopping behaviors during the Covid-19 pandemic. For this purpose, two types of data were collected; qualitative and quantitative. Primary data was collected from 106 customers using structured survey questionnaires in the city of Erbil. According to the results of the analysis using SPSS; Internet usage and online shopping rates increased in the city of Erbil during the Pandemic, however, the rate of online shopping increased more than the rate of internet use.

Item Type: Article
Uncontrolled Keywords: Covid-19 pandemic internet online shopping customer behavior
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: ePrints deposit
Date Deposited: 05 Sep 2021 08:19
Last Modified: 05 Sep 2021 08:19
URI: http://eprints.tiu.edu.iq/id/eprint/569

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