A Relational Study on Export Market Orientation and Business Performance

Shankar Singh, Uma (2017) A Relational Study on Export Market Orientation and Business Performance. Scholars Journal of Economics, Business and Management, 4 (1). pp. 47-61. ISSN 2348-8875

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Abstract

The study is descriptive in naure based on the concept of export market orientation with small and medium enterprises in Erbil. The extensive literature review lead to the research problem as Having a vast scope of export, organizations are unable to perform aptly and to get their share by showing their efficiency. The real quantitative measurement of the efficiency of export market variables and its effect on business performance is not available in this Erbil northern Iraq. Three research objectives set as to measure the importance of export market orientation variables, to generate the quantitative information about the scenario of export market orientation with small and medium business in Erbil, to justify the concept of export market orientation in the context of Erbil. The conceptual model presented above has two types of variables, one is independent variable and other is dependent variable. The independent variable set has four variables named as Intelligence Generation, Intelligence Dissemination, Responsiveness and Coordination mechanism respectively as 1st, 2nd, 3rd and 4th. The other side the variable is dependent variable named as Business Performance. These independent variables are linked with dependent variables using arrows as links and named as H1, H2, H3 and H4. 228 samples used for the study. The instrument is pretested and well justified, used for this study, with a minor modification in the items. All four dimensions of the independent variable is well established and tested by this instrument, It has all together 71 items, where The first dimension having 11 items, the second dimension has 18 items, the third dimension has 8 items and the fourth dimension has 33 items measuring the independent dimension. It is very clear in the study as per the responses of respondents all four independent variables are important for business performance. When we see the values of R is much better showing the positive relationship and the R square as well supportive in the limit. Kurdistan region needs to take the initiative for the development of export by export market orientation concept.

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