The Role of Medical Representatives in Marketing in the Kurdistan Region: An Evaluation

Omar Yassen, Ali and Ameer Arsalan Hadi, Pary (2024) The Role of Medical Representatives in Marketing in the Kurdistan Region: An Evaluation. ICABEP2023.

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Abstract

The medical representative is responsible for increasing product awareness, addressing any inquiries, providing expert advice, and introducing new products to the market. This job requires a high level of knowledge and expertise in the medical field. The purpose of this research is to examine the significance of medical representatives in marketing endeavors within the Kurdistan Region. The study conducted by using an online questionnaire form which consisted of four sections. A group of medical representatives from Kurdistan completed the questionnaire. The questionnaire has four parts. The first component collected participant sociodemographic data. Second, multiple-choice questions covered “The Vital Role of Medical Representatives in Enhancing Pharmaceutical Marketing and Healthcare Professional Engagement.” Third, medical representative marketing effectiveness multiple-choice questions were asked. The fourth portion included open-ended questions concerning medical representatives’ Kurdistan marketing strengths. The participants include 163 people who participated in the study was 76.7 % male and 23.3%female. The correlations between gender and the various aspects of medical representatives’ role and effectiveness are weak, and age group exhibits mostly insignificant correlations. Education level shows mixed correlations with knowledge about the product portfolio and relevant therapeutic areas, but negative correlations with providing valuable feedback. The results show limited correlation with the role of medical representatives, especially in terms of building relationships with healthcare professionals. Assessing communication skills, knowledge of the product portfolio and relevant therapeutic areas, and effectiveness in promoting products among healthcare professionals, the results suggest that higher education might indeed contribute to improved communication skills, knowledge, and effectiveness. The purpose of this research is to examine the significance of medical representatives in marketing endeavors within the Kurdistan Region.

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