Social networking for entrepreneurship

Subrahmanyam, Satya (2019) Social networking for entrepreneurship. International Journal of Commerce and Management Research, 5 (1). pp. 117-122.

Text (Research Article) Social_Networking20191111-91193-w6wa66-with-cover-page-v2.pdf - Published Version Download (631kB)

Abstract

Every individual has aspirations to be successful in life and to make it big one day, the approach may differ from people to people, nevertheless ultimately individuals resort to becoming an entrepreneur. However, it is not a simple task to become a businessman, it takes lots of efforts, resources or capital (labour, financial, technology) and other things that may be deemed as important. For the purpose of gathering these aforementioned resources, entrepreneurs engage in social relationships (network) to gain access to information that may ultimately lead in the acquisition of such resources. It was suggested that the activation or use of social relationships (networks) is primarily done in the establishment phase. Therefore, the objective of this paper is to disapprove such notions and further investigate the phenomenon of social networking and social capital.

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