An Evaluation of Gated Communities as a Product: An Empirical Study in Sulaimaniyah, Iraq

Demir, Ahmet and Mukhlis, Mustafa (2017) An Evaluation of Gated Communities as a Product: An Empirical Study in Sulaimaniyah, Iraq. THEORETICAL AND EMPIRICAL RESEARCHES IN URBAN MANAGEMENT, 12 (3). pp. 63-84.

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Abstract

This study aims to evaluate gated communities as a product from the customers’ perspective. Garvin’s 8 dimensions of product quality have been proposed as a survey questionnaire. 692 residents have been selected to conduct that survey. First, confirmatory factor analysis was performed to validate the questionnaire. Secondly, structural equation modeling has been proposed to evaluate the impacts of each product quality dimension on perceived quality. Finally, impact of perceived quality on satisfaction, repurchase intention and willingness to pay also have been evaluated. The seven determinants of evaluation for quality have explained 80 percent of the overall variance on perceived quality of houses in gated communities of Kurdistan Region. Moreover, it was seen that the serviceability was the most effective factor in the region which increased the perceived quality of the customers about gated communities. However, perceived quality was an important tool in the region to increase the satisfaction, repurchase intention and willingness to pay also.

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