A Literary Excavation of University Brand Image Past to Present

Shankar Singh, Uma and Sahin, Osman (2017) A Literary Excavation of University Brand Image Past to Present. International Journal of Social Sciences & Educational Studies, 3 (3). pp. 174-187. ISSN 24091294

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Abstract

Brand Image is one of the most vital parts of any organization that makes the world believe their products or services. It creates a pre assumption in the mind before reaching or consuming it. It is said too that the Lion has branded itself means the image established like creates the fear when one just gets an imagination. The different imagination of different brand is the outcome of its performance in the market. The study presented here in this study is the preliminary part of the deeper concept of Brand Image. Though, the study is the small part of the many broader dimensions explored by many researchers then too is the idea here to build the platform for the better understanding of the Brand Image in the context of university and academic institutions where many authors say academic institutions are not prone to have any exercise for building their Brand Image. The literature review is based on the idea of finding the Brand Image during past years when the concept was evolving and the current scenario. Conceptually the study has taken the literature across the world and across industries but the specific narrowed down discussion is carried for Kurdistan region.

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