Analyzing the Main Marketing Strategies Leading to Customer Satisfaction

Farwq Hamadamin, Zhalla and Shankar Singh, Uma (2019) Analyzing the Main Marketing Strategies Leading to Customer Satisfaction. International Journal of Supply Chain Management, 8 (1). pp. 113-123.

Text (Research Article) 2655-8909-1-PB.pdf - Published Version Download (635kB)

Abstract

The main aim of this study is to examine the relationship between marketing strategy and customer satisfaction in businesses in Kurdistan. Quantitative method employed to analyze the relationship between marketing strategies and customer satisfaction in Kurdistan. A survey was prepared and adapted from different academic sources to examine the relationship between marketing strategies and customer satisfaction. The researcher attempted to gather data from customers in Erbil, however 100 surveys distributed in supermarkets located in Erbil, but only 79 questionnaires have been completed successfully. The sample size of this study is 79 participants to measure the relationship between marketing strategies and customer satisfaction in Erbil. The findings revealed that by developing and expanding current market and current strategy, it will effect positively and significantly on the level on customer satisfaction. Furthermore the marketing strategy is the key success for all businesses and essential tool to increase level of customer satisfaction. The limitation of this research is few time to collect data for this reason the sample size was small for this research, it is recommended to have bigger sample size for future studies.

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